Formula Expo, Inc. is the parent company to a quickly growing portfolio of brands and locations. Formula Expo, Inc. launched its first large event in 2012 at the Austin Convention Center called The Formula Expo; an educational event about the international race, Formula One™. Simultaneously, the group launched a statewide music contest called, Band of the Year, which culminated in the finale at ACL Moody Theater. Following the success of these two events, Formula Expo, Inc. created The Blu Party ATX; a nightlife celebration in Austin during the USGP™ race weekend at COTA. Formula Expo, Inc.'s incredibly talented staff has now branched into brick and mortar hospitality locations, namely Moonfire Lounge on Colorado Street (opening summer 2017) and Attabar on the eastside (opening summer 2017). The team also creates and executes the interior renovations and designs for all the events and locations, thus the birth of Austin VIP Interiors. Please stay in touch for future endeavors as the Formula Expo, Inc. collection of incredible places grows!